Mazda CX-30 art car at CarFest 2025 Luke Crump Doodles At CarFest 2025, the Mazda CX-30 art car became a live, community-driven canvas that merged precision engineering with spontaneous creativity on the Mazda UK stand, drawing visitors from across the festival to watch paint meet panels in real time and sparking conversations about how design can contribute to charity. A Luke Crump doodle art outline formed the base, and over the weekend children added colour with pens and brushes, turning the vehicle into a collaborative piece that celebrated imagination and craftsmanship that brought families together around creativity and STEM-inspired activities. Celebrities from the StarFest stage signed the roof, the moment underscoring CarFest’s charitable mission to UK children’s charities and giving the art car a shared sense of festivity and purpose, while the crowd celebrated the partnership between Mazda UK and CarFest. Behind the scenes, Mazda UK framed the event as a showcase for its evolving electrified lineup, with the all-electric Mazda6e BEV demonstrated alongside the main vehicle display to highlight brand ambition and the forward-looking direction of Mazda’s product strategy. Since CarFest, the artwork has toured Mazda UK HQ and will feature at dealer events, keeping alive the dialogue around community participation, art, and the future of driving.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles Seen through an LSI-informed lens, the project reads as a community-driven art-car concept rather than a typical showroom display. It blends creative collaboration, design storytelling, and live interaction to highlight how people connect with evolving mobility. In broader terms, the initiative demonstrates how automakers use live art, charitable partnerships, and cross-brand storytelling to communicate values around sustainability, innovation, and user experience.
Mazda CX-30 art car at CarFest 2025: A live canvas on the StarFest stage
As part of Mazda UK’s support for CarFest 2025, a unique Mazda CX-30 art car was created live beside the Mazda-sponsored StarFest stage. The project turned a blank vehicle into a moving canvas, with Luke Crump’s doodle outline inspiring a weekend of collaborative colouring by children and festival-goers alike.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles The event showcased Mazda UK’s commitment to creativity, community, and charity, with the CX-30 art car becoming a focal point for StarFest attendees. Celebrities who appeared on the StarFest stage lent their signatures to the roof, amplifying the car’s status as a celebratory symbol of CarFest’s charitable mission.
Luke Crump doodle art brings the CX-30 to life and connects fans
British artist Luke Crump transformed the CX-30 into a giant ‘car canvas,’ using his signature doodle-style linework to capture Mazda, festival vibes, and the buzzing CarFest atmosphere. The design celebrated energy, fun, and a sense of community that thrives at large events.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles Over the weekend, Crump watched the piece take on a life of its own as participants added their own touches with coloured pens. The collaborative process culminated in a roof signing by celebrities, highlighting how art, fans, and Mazda UK can come together to create something bigger than the car itself.
Mazda UK’s CarFest 2025 initiative: charity, community and creativity
CarFest 2025 serves as a platform for Mazda UK to align cutting-edge product storytelling with a charitable mission benefiting UK children’s charities. The CX-30 art car embodies this purpose, blending Mazda’s design language with a philanthropic spirit that resonates with festival-goers and families alike.
Mazda CX-30 art car at CarFest 2025: Luke Crump DoodlesThis initiative showcases Mazda UK’s broader marketing approach, combining experiential art with strategic product demonstrations. The collaboration underscores how events like CarFest can amplify brand values while supporting community-driven causes.
Mazda6e BEV makes its UK public debut alongside the CX-30 art car
CarFest 2025 marked the UK public debut of the all-new Mazda6e BEV, positioned alongside the CX-30 art car to highlight Mazda’s electrified future. The event provided a live stage for showcasing Mazda’s e-Skyactiv technology in a festival context, ahead of the model reaching UK showrooms in 2026.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles Mazda UK Marketing Director James Crouch described CarFest as the ideal backdrop to introduce the Mazda6e BEV to a broad audience, while the CX-30 art car demonstrated how Mazda blends cutting-edge engineering with interactive, community-focused experiences.
The interactive power of audience participation at CarFest 2025
A standout element of the CX-30 art car project was audience participation. Festival-goers were invited to grab coloured pens and contribute to the evolving artwork, turning a private art exercise into a public, collaborative piece.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles This participatory aspect aligns with Mazda UK’s emphasis on experiential marketing and community engagement, reinforcing how brands can invite audiences to become active co-creators in the storytelling process.
From event floor to showroom: CX-30 art car’s post-event life with Mazda UK
After CarFest, the CX-30 art car found a new home at Mazda UK HQ, where it will continue to be used for dealer events and activities. This transition from event centerpiece to showroom demonstration underscores Mazda’s commitment to leveraging art-driven experiences beyond festivals.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles The car’s ongoing presence at Mazda UK HQ helps keep the creative momentum alive, inviting customers and dealers to engage with the story behind the CX-30 art car and the broader CarFest partnership.
Celebrity sign-offs and star power: StarFest signatures on the CX-30 roof
A key moment of the CarFest weekend was the roof signing by talent who appeared on The StarFest Stage, including Rob Brydon, Sean Walsh, Ed Byrne, Sue Pollard, Ben Miller, Sir Chris Hoy, Chris Evans, and Billy Billingham. Their signatures added star power to the collaborative work.
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles This celebrity involvement illustrates how high-profile figures can amplify charity-focused initiatives while reinforcing Mazda UK’s image as a sponsor of vibrant culture and community events.
The design story: How Luke Crump’s doodle art captures Mazda and festival vibes
Mazda CX-30 art car at CarFest 2025: Luke Crump Doodles Luke Crump’s doodle art aimed to capture Mazda’s design ethos alongside the festive atmosphere of CarFest. The resulting linework wove nods to Mazda, festivals, and fun, reflecting the energy of the event and the excitement of participants.
Mazda CX-30 art car at CarFest 2025: Crump highlighted the value of collaboration, noting that seeing the artwork come to life with audience input was a highlight. The design’s spontaneity mirrors Mazda’s emphasis on creativity and experiential engagement.
CarFest 2025’s charitable focus: Supporting UK children’s charities through automotive art
CarFest’s core mission to raise funds for UK children’s charities was reinforced through Mazda UK’s CX-30 art car project. The artwork served not only as a celebration of creativity but also as a vehicle for philanthropy, aligning the event with meaningful social impact.
Mazda CX-30 art car at CarFest 2025: By integrating a charitable dimension into the art car initiative, Mazda UK demonstrated how automotive branding can contribute to social causes, turning a festival centerpiece into a powerful fundraiser.
The evolution of Mazda UK art cars: Poppy car to CX-30 art car and beyond
The CX-30 art car is Mazda UK’s second art car in 12 months, following the MX-30 R-EV ‘poppy car’ created with Mission Motorsport last November. This evolution shows Mazda UK’s ongoing experimentation with art-driven storytelling.
Mazda CX-30 art car at CarFest 2025: These art car projects underscore Mazda UK’s commitment to blending design, performance, and community outreach, using high-visibility showcases to highlight both product initiatives and charitable partnerships.
Why the CX-30 art car matters for Mazda UK marketing and product storytelling
The CX-30 art car demonstrates how Mazda UK can combine live art, community involvement, and product narrative to create memorable brand experiences. The event amplified awareness of CX-30 as a popular UK model while blurring the lines between art and automotive design.
Mazda CX-30 art car at CarFest 2025: By featuring the all-new Mazda6e BEV alongside the CX-30 art car, Mazda UK highlighted its electrified future and the broader customer journey—from festival excitement to showroom reality—driven by creativity, collaboration, and charity.
Frequently Asked Questions
What is the Mazda CX-30 art car created for CarFest 2025, and how was it made?
The Mazda CX-30 art car was created live at CarFest 2025 as part of Mazda UK’s support for the event. A blank CX-30 became a giant car canvas with a Luke Crump doodle art outline, which children coloured in during the weekend, and the roof was signed by celebrities from the StarFest stage. After CarFest, the car was displayed at Mazda UK HQ and will be used for dealer events.
Who designed the CX-30 art car doodle, and what is Luke Crump doodle art known for?
British artist Luke Crump created the doodle outline for the CX-30 art car, turning it into a vibrant canvas of linework celebrating Mazda, festivals and community. Across the CarFest weekend, festival-goers added their own colours, making it a large, collaborative piece of art with signatures from celebrities on the roof.
Where was the Mazda CX-30 art car shown after CarFest 2025, and what’s next for it?
After CarFest, the CX-30 art car was displayed at Mazda UK HQ and will be used for dealer events and activities. This continues Mazda UK’s support of CarFest 2025 and its charitable focus, while the art car remains a centerpiece of Mazda’s creative engagement with customers.
How does Mazda6e BEV relate to CarFest 2025 and the CX-30 art car?
CarFest 2025 featured the all-new Mazda6e BEV as part of the UK public debut, aligning with the CX-30 art car’s showcase of Mazda’s event presence. The Mazda6e BEV debut helped highlight Mazda’s electrification strategy, with the art car offering a creative counterpart to the electric model’s reveal.
What is CarFest’s mission and how does the CX-30 art car reflect Mazda’s participation?
CarFest aims to raise funds for UK children’s charities, and Mazda UK’s support of CarFest 2025 via the CX-30 art car mirrors that charitable direction. The collaboration brought together artists, celebrities, and festival attendees to contribute to a shared work of art that celebrates creativity and community.
What does the 2025 Mazda CX-30 range offer, and how is the CX-30 art car project connected to CarFest 2025?
Mazda CX-30 art car at CarFest 2025: The 2025 Mazda CX-30 range features 21 models with e-Skyactiv G and e-Skyactiv X engines, reflecting Mazda’s versatile lineup. While the CX-30 art car is a creative collaboration from CarFest 2025, it sits alongside Mazda UK’s broader storytelling around electrification, including the all-electric Mazda6e BEV debut.
| Key point | Details |
|---|---|
| Event and purpose | Mazda UK’s support of CarFest 2025; CX-30 art car created live next to the StarFest stage; event highlights Mazda’s charity focus for UK children’s charities. |
| Art car creation | Doodle outline by Luke Crump; colouring by children; crowd involvement; roof signed by celebrities; described as a giant ‘car canvas’. |
| Founding/edition | Created and founded by presenter Chris Evans; CarFest 2025 was the 14th edition. |
| Post-event display | Displayed at Mazda UK HQ after CarFest; to be used for dealer events and activities. |
| Notable participants | Celebrities on StarFest stage who signed the CX-30 roof: Rob Brydon, Sean Walsh, Ed Byrne, Sue Pollard, Ben Miller, Sir Chris Hoy, Chris Evans, Billy Billingham. |
| Artist quotes | Luke Crump described transforming a blank CX-30 into a ‘car canvas’ with doodle-style linework and noted crowd collaboration as the best part. |
| Debuts | Global debut at the Brussels Motor Show (January); UK public debut of the all-new Mazda6e BEV ahead of its 2026 UK release. |
| Art car context | The CX-30 art car is Mazda UK’s second art car in 12 months, following the MX-30 R-EV ‘poppy car’ with Mission Motorsport. |
| CX-30/range context | The 2025 CX-30 range features 21 models with e-Skyactiv G and e-Skyactiv X engines. |
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